Core values and catchwords
Our core values are the catchwords that guide us in everything we do. They are the soul of the Ultramare brand and form a mutual value foundation around which we build our corporate culture. The core values are our single most important asset – impossible to compromise away for financial gain or short-term benefits.
Core value: Environment
We have a clear environmental focus. Ultramare shall become the foremost environmental company in our industry. We shall actively contribute to the conversion to a sustainable society with reduced emissions of greenhouse gases in order to be able to pass on a sustainable society to future generations.
We show our environmental engagement in many different ways. The most important thing for us is to develop and sell energy-efficient, climate-smart products with a high level of energy recovery where we ensure a product´s environmental impact from the cradle to the grave through LCA analyses.
The desire to convert to sustainable environmental development characterises everything we do from productdevelopment, administration, sales, marketing, packaging to transports and how our salespeople present Ultramare as the most climate-smart filter company.
Core value: Confidence
We always have the customers’ needs in mind when we manufacture and sell filters. In that way we get satisfied customers who become our best ambassadors. We create confidence through how we treat our customers and the way we convey our knowledge and service before, during, and after the purchase. Honesty is a natural part of this.
We clean the air you breathe with energy-efficient and environmentally-smart products; that is the foundation of our business concept. In combination with our soft values this makes us a supplier that instils confidence. Our ambition is to always build long-term commercial relations with our customers and suppliers.
We create confidence in many different ways where the most important is to do what we promise our customers we will do. We support our confidence through good products that are verified through product sheets, test protocols, LCC-calculations, LCA-analyses.
Core value: Innovation
Ultramare shall always be perceived as a modern, environmentally conscious and innovative company, where nothing is impossible. Development of energy efficient filters and research on future filters produced from renewable raw materials that reduce our dependence on fossil raw materials, is on example of this. Another is to integrate with our with our customers ERP systems, a third is to develop the first cellphone app that facilitates the ordering for the buyer.
Even if we are Scandinavia´s oldest filter company, we set new trends and use a modern way of thinking in order to develop energy and environmentally smart products and services with synthetic filters as a basis.
Our development of the soft values is assessed with the same importance as our products and with the aid of new technology, our ambition is always to present the most environmentally friendly and cost efficient alternative. We have an open mind for everything that has customer value, develops our business and protects the planet we live on.